Press Release: HICKIES Will be the only footwear accessory at Project Vegas Trade Show

February, 14, 2014 HICKIES Inc will be the only footwear accessory product showcasing at the fashion contemporary forum, Project , at the Mandalay Bay Convention Center in Las Vegas, NV from February 18 th -20 th .


HICKIES Inc, a Brooklyn based lifestyle startup originally funded from crowd sourcing platform Kickstarter , is a one size fits all elastic lacing system that turns a shoe into a slip-on. HICKIES has  seen great success since it first hit the market, shipping over 1 million packs in it’s first year of business. The company is now distributed in over 14 countries worldwide. The functionality and aesthetic features of HICKIES makes it the preferred shoelace for the young adult sneaker market.


“People who love and appreciate shoes prefer HICKIES. We are so excited to introduce retailers and buyers from all over the world in Las Vegas to the product that will forever change the way people wear and look at shoes” says CMO and Founder Mariquel Waingarten.


HICKIES can be found at booth #31111 at the Mandalay Bay Convention Center in Las Vegas. The HICKIES team will be doing on-site shoelace replacements at their booth for Project participants. Orders can be processed for immediate shipment directly from the HICKIES booth.




HICKIES is a Brooklyn-based lifestyle company. The company’s first product, the HICKIES elastic lacing system, is made of a proprietary blend of elastic polymers which adapt to the shoes’ size and contract with the movement of the foot. The product is one size fits all and turns any sneaker into a slip-on. Currently sold in 17 color combinations, the HICKIES elastic lacing system also allows users to customize their footwear. New collections and products are forthcoming.


Contact Information


Collin Willardson

240 Kent Ave Suite B12 Brooklyn NY