Hickies Elastic Lacing System

We are a Brooklyn-based lifestyle brand that prides itself on designing products that reimagine the obvious. We started this journey with a goal of creating a smart solution to shoelaces. In 2011 Gaston Frydlewski and Mariquel Waingarten moved from Argentina to New York with a simple yet powerful idea, to replace traditional shoelaces with their patented elastic lacing system. They launched a Kickstarter Campaign and that is how HICKIES was born. At HICKIES we want to ignite a change in the way people wear sneakers and to apply our creative process to other things that people take for granted. Our HICKIES elastic lacing system is just the beginning!